包頭職業(yè)技術(shù)學(xué)院

高職二年級旅游管理專業(yè)本科生畢業(yè)論文：旅游宣傳活動的策劃與組織

高職二年級旅游管理專業(yè)本科生畢業(yè)論文：旅游宣傳活動的策劃與組織。

包頭職業(yè)技術(shù)學(xué)院高職二年級旅游管理專業(yè)本科生畢業(yè)論文：旅游宣傳活動的策劃與組織

包頭職業(yè)技術(shù)學(xué)院高職二年級旅游管理專業(yè)本科生畢業(yè)論文：旅游宣傳活動的策劃與組織。

隨著旅游業(yè)的快速發(fā)展，旅游資源的不斷豐富，旅游需求也在不斷增加，傳統(tǒng)的旅游宣傳方式已經(jīng)不能滿足當(dāng)前需求，旅游宣傳活動也成為能夠更好地宣傳旅游資源的重要手段。旅游宣傳活動的策劃與組織是旅游宣傳工作的前提，是宣傳旅游資源的保障。策劃與組織旅游宣傳活動需要考慮的因素非常多，本文從宣傳的目的、旅游宣傳的策劃與組織的基本內(nèi)容等方面入手，分析了宣傳旅游活動的策劃與組織的基本內(nèi)容，提出了實際策劃與組織旅游宣傳活動應(yīng)注意的問題。

隨著旅游業(yè)的快速發(fā)展，旅游資源的不斷豐富，旅游需求也在不斷增加，傳統(tǒng)的旅游宣傳方式已經(jīng)不能滿足當(dāng)前需求，旅游宣傳活動也成為能夠更好地宣傳旅游資源的重要手段。旅游宣傳活動的策劃與組織是旅游宣傳工作的前提，是宣傳旅游資源的保障。策劃與組織旅游宣傳活動需要考慮的因素非常多，本文從宣傳的目的、旅游宣傳的策劃與組織的基本內(nèi)容等方面入手，分析了宣傳旅游活動的策劃與組織的基本內(nèi)容，提出了實際策劃與組織旅游宣傳活動應(yīng)注意的問題。

關(guān)鍵詞：旅游宣傳活動，策劃，組織，注意

關(guān)鍵詞：旅游宣傳活動，策劃，組織，注意。

Abstract

Abstract。

With the rapid development of tourism industry and the continuous enrichment of tourism resources, the demand of tourism is also increasing. Traditional publicity methods can not meet the current needs, and the publicity of tourist activities has become an effective means to publicize tourism resources. The planning and organization of travel publicity activities is the premise of publicity work, which is the guarantee of publicity of tourism resources. There are many factors to be considered in planning and organizing travel publicity activities. This article starts from the purpose of publicity, the basic content of publicity planning and organization, analyzes the basic content of publicity planning and organization, and puts forward the problems that should be paid attention to in practical planning and organization of travel publicity activities.

With the rapid development of tourism industry and the continuous enrichment of tourism resources, the demand of tourism is also increasing. Traditional publicity methods can not meet the current needs, and the publicity of tourist activities has become an effective means to publicize tourism resources. The planning and organization of travel publicity activities is the premise of publicity work, which is the guarantee of publicity of tourism resources. There are many factors to be considered in planning and organizing travel publicity activities. This article starts from the purpose of publicity, the basic content of publicity planning and organization, analyzes the basic content of publicity planning and organization, and puts forward the problems that should be paid attention to in practical planning and organization of travel publicity activities.。

Key words: travel publicity activities, planning, organization, attention

Key words: travel publicity activities, planning, organization, attention。